What are the accounts
that went quiet worth?
Set three sliders. We apply the reply and qualification rates Madara has actually measured, you supply your deal size and your close rate, and you get a number. Then take the playbook and run it yourself, or have us run it.
Where those
rates come from
One reference account, live since 11 June 2026. Read straight out of the production database on 22 August 2026. These are engagement and pipeline figures, and we will not dress them up as closed revenue.
Organisations with a CRM full of accounts that bought before and have not been contacted in a year. Forestry is where it runs today, though nothing about it is specific to that sector.
A contact list with a purchase history, and one person who can take a call when a hot account comes back. That is the whole requirement on your side.
A cold list you bought. Madara works accounts that already know you. Without a prior relationship the rates above do not transfer, and the calculator will overstate your number. We will tell you so on the call.
How it
works
Four steps. You are involved in the first and the last, and not in between. Setup runs two to four weeks depending on how clean the CRM is.
We read the CRM
Who bought, what, when, and who has gone quiet since. You get your real dormant count — the first slider, filled in properly — before anything is sent.
We write the sequences
In the language each contact actually uses, referencing what they bought. You approve the messages before a single one goes out.
It runs twice a day
Outreach and follow-up, on a schedule. Every reply is read and sorted into one of seven categories on the content of the reply, not on keywords.
Your rep gets the live ones
Only accounts that asked for a call, asked about price, or asked a real question reach a person. Everything else is logged and left alone.
What it
costs
We do not publish a structure, because the right one depends on your list and on how much of the work you want us holding. It gets agreed with you, in writing, before anything starts.
We look before we quote
Nothing is priced until we have been through the list and can say what is realistically recoverable from it. If that number is small, the honest answer is that this is not worth doing.
What moves the number
How many accounts are dormant, how many languages they need, what state the CRM is in, and how much of the running you want on us rather than your team.
Agreed up front, in writing
You see the whole cost before we start, and it does not move afterwards without you agreeing to it first. No line items appearing later.
The first month is on us if it misses
We agree a return threshold before you sign. If month one does not clear it, you do not pay for that month.
We quote on the call, once we have seen the list, rather than guessing at a number here.
Want your real number instead of the slider?
Thirty minutes, free. We go through the list together and tell you what is realistically recoverable from it. If the answer is not much, that is what we will say.